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Groupon, Inc., along with its subsidiaries, functions as a marketplace facilitating connections between consumers and merchants globally. Operating through two distinct segments, North America and International, the company offers a platform where third-party merchants can sell their goods and services directly to customers. Additionally, Groupon manages first-party goods inventory, enhancing its offerings to a broad base of users through mobile applications and web platforms.
Founded initially as ThePoint.com, Inc. and rebranded as Groupon, Inc. in October 2008, the company has rapidly expanded its presence in the e-commerce sector since its inception in 2008. Headquartered in Chicago, Illinois, Groupon leverages its robust marketplace to provide a diverse range of deals and promotional offers, covering various categories from local experiences and travel packages to consumer products and services.
Beyond its marketplace operations, Groupon remains committed to enhancing user engagement through innovative marketing strategies and personalized customer experiences. By continuously evolving its platform and expanding its merchant partnerships, Groupon aims to connect millions of consumers with enticing deals while supporting businesses in reaching new audiences and driving sales growth.
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