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Yelp Inc. operates a comprehensive platform connecting consumers with local businesses across the United States and globally. The company's platform covers a wide array of local business categories, spanning restaurants, shopping, beauty and fitness, health services, and more, including home services, auto care, professional services, pets, events, real estate, and financial services. Yelp facilitates free and paid advertising products for businesses, including cost-per-click search advertising and multi-location ad products, enabling targeted advertising to local audiences. Additionally, businesses can enhance their presence through business listing page products.
Beyond advertising, Yelp offers a range of services such as Yelp Reservations, allowing consumers to make online reservations directly from business pages, particularly popular for restaurants and nightlife venues. Yelp Waitlist provides a subscription-based waitlist management solution, enabling consumers to check and join waitlists remotely while assisting businesses in efficient seating management and server rotation. The Yelp Knowledge program provides business owners with local analytics and insights through access to historical data and proprietary content. Moreover, Yelp Fusion offers APIs for consumer-facing enterprise use, providing access to both free and paid content and data.
Yelp collaborates strategically with partners like Grubhub, enhancing its service offerings by integrating food order placements for pickup and delivery. The company serves its products through direct sales, partner channels, and online platforms, alongside content licensing arrangements and third-party data management for business listings. Established in 2004 and headquartered in San Francisco, California, Yelp continues to innovate and expand its platform, supporting both consumers seeking local services and businesses aiming to reach their target audiences effectively.
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