Online automotive marketplace connecting buyers and sellers of new and used vehicles.
Cars.com Inc. operates as a leading digital marketplace that plays a pivotal role in the automotive industry by connecting car shoppers with sellers. Through its robust platform, dealer websites, and various digital products, the company facilitates the showcasing of dealer inventory, thereby enhancing the visibility and reach of automotive manufacturers' (OEMs) brands. Cars.com empowers both sellers and buyers by providing comprehensive resources and information crucial for making informed car buying decisions.
The core offerings of Cars.com encompass a range of marketplace products tailored to enhance dealer advertising through subscription services and social selling strategies. Additionally, the company provides digital solutions such as website platform hosting, AI-driven chat tools, digital retailing options, and review and reputation management services. These innovations are designed to optimize the car shopping experience, integrating advanced technologies to streamline processes and improve customer satisfaction.
In the realm of advertising, Cars.com offers a suite of services including display advertising, instant loan screening and approvals, digital advertising solutions, and in-market audio services. These advertising initiatives are geared towards maximizing visibility and engagement, effectively reaching a broad audience of potential car buyers across the United States.
Founded in 1998 and headquartered in Chicago, Illinois, Cars.com serves a diverse clientele that includes over 19,000 dealer customers spanning all 50 states. These customers range from franchise dealers to independent dealerships, as well as primary automakers operating within the U.S. market. Cars.com continues to innovate and evolve its digital marketplace to meet the dynamic needs of the automotive industry, solidifying its position as a trusted partner for dealers, OEMs, and national advertisers alike.