Technology company specializing in digital advertising exchange platforms that connect insurance carriers and consumers.
MediaAlpha, Inc. operates as a leading provider of an innovative insurance customer acquisition platform within the United States. Through its subsidiaries, the company specializes in optimizing the process of acquiring customers across multiple verticals, including property and casualty insurance, health insurance, and life insurance.
Founded in 2014 and based in Los Angeles, California, MediaAlpha, Inc. has established itself as a pivotal player in the digital marketing space for insurance products. By leveraging advanced technology and data analytics, the company enhances efficiency and effectiveness in connecting insurance providers with potential customers, thereby driving growth and improving customer acquisition strategies.
MediaAlpha, Inc. continues to innovate within the insurance industry by developing tailored solutions that meet the evolving needs of insurers and consumers alike. With a focus on enhancing transparency, performance, and ROI for its clients, the company remains committed to delivering impactful results and driving forward the digital transformation of insurance customer acquisition.