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Magnite, Inc. operates as a leading independent sell-side advertising platform, facilitating digital advertising transactions both in the United States and globally. Formerly known as The Rubicon Project, Inc., the company rebranded to Magnite, Inc. in July 2020 to better align with its expanded vision and enhanced capabilities within the digital advertising ecosystem. Headquartered in New York, New York, Magnite empowers publishers who own and operate a range of digital media properties, including CTV channels, applications, and websites, to effectively manage and monetize their advertising inventory.
Magnite's comprehensive platform offers robust applications and services tailored for both sellers and buyers of digital advertising. For sellers, which include publishers, Magnite provides tools to optimize the monetization of their inventory. On the other hand, buyers such as advertisers, agencies, and demand side platforms (DSPs) utilize Magnite's solutions to purchase digital advertising inventory across various channels and formats. The company's technology solutions are supported by dedicated sales teams operating from multiple locations, ensuring broad market coverage and effective client support.
With a strong emphasis on innovation and client satisfaction, Magnite continues to play a pivotal role in the evolution of digital advertising. By leveraging advanced technologies and strategic partnerships, Magnite enhances transparency and efficiency in the advertising supply chain, thereby driving value for both publishers and advertisers. As digital advertising landscapes evolve, Magnite remains committed to delivering cutting-edge solutions that empower its clients to succeed in an increasingly competitive market.
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