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extensive array of digital offerings and platforms. Founded in 2000 and formerly known as Baidu.com, Inc., the company operates through two main segments: Baidu Core and iQIYI. Through its flagship Baidu App, users can access a variety of services including search capabilities, personalized feeds, and the Haokan short video app, catering to the diverse needs of mobile device users.
Beyond search and content aggregation, Baidu offers an extensive suite of online community platforms such as Baidu Knows, Baidu Wiki, and Baidu Healthcare Wiki, fostering interactive user engagement and knowledge sharing. The company's ecosystem also encompasses Baidu Maps, a voice-enabled mobile app offering comprehensive travel-related services, and DuerOS, a sophisticated smart assistant platform designed to enhance user interactions through voice commands and AI-driven functionalities.
In addition to its core services, Baidu is a leader in online marketing, providing pay-for-performance advertising solutions that prioritize sponsored links based on user search queries. The company's innovative spirit extends to cloud computing services, self-driving technologies including automated valet parking and robotaxi fleets, and its iQIYI online entertainment platform, offering a vast library of original and licensed content alongside digital advertising opportunities. Baidu continues to drive technological advancements and strategic partnerships, positioning itself at the forefront of China's digital economy with a focus on enhancing user experiences and expanding its global footprint.
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