Provider of digital market intelligence solutions, offering insights into web traffic, audience engagement, and online trends.
Similarweb Ltd. operates a prominent digital intelligence platform that spans across the United States, Europe, Asia Pacific, the United Kingdom, Israel, and beyond. The company specializes in providing comprehensive digital research intelligence solutions tailored for senior leaders, strategy teams, business intelligence professionals, and consumer insights teams. These solutions empower users to benchmark their performance against competitors, analyze market trends, conduct detailed company research, and delve into audience behavior.
In addition to digital research, Similarweb offers robust digital marketing solutions designed for marketing leaders, SEO specialists, content managers, pay-per-click marketers, and media buyers. These solutions enable users to gain insights into competitors' online acquisition strategies across various marketing channels, enhancing strategic decision-making and campaign effectiveness.
Furthermore, Similarweb provides shopper intelligence and sales intelligence solutions. The former assists digital commerce leaders and product managers in understanding customer digital journeys, monitoring consumer demand, optimizing brand visibility in search processes, and enhancing conversion rates at category and product levels. The latter equips sales management, sales representatives, and account teams with valuable digital insights and buying signals to accelerate lead generation and customer engagement. Serving a diverse clientele including retail, consumer packaged goods, travel, finance, software, and logistics sectors, Similarweb continues to innovate from its headquarters in Tel Aviv, Israel, since its inception in 2009.