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Intuit Inc. is a prominent provider of financial management and compliance solutions catering to consumers, small businesses, self-employed individuals, and accounting professionals globally. Established in 1983 and based in Mountain View, California, the company operates through four main segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProConnect.
The Small Business & Self-Employed segment offers a suite of QuickBooks online services and desktop software solutions, including QuickBooks Online Advanced, QuickBooks Enterprise, and QuickBooks Self-Employed. These solutions facilitate cloud-based accounting, payroll processing, payment processing, and financial management for small businesses. Additionally, the segment provides specialized solutions like QuickBooks Commerce for product-based businesses and QuickBooks Online Accountant for accounting professionals.
Intuit's Consumer segment is renowned for its TurboTax products, which dominate the income tax preparation market with comprehensive software and services. It also offers personal finance tools designed to empower individuals with effective financial management capabilities. The Credit Karma segment enhances consumer financial wellness through a personalized platform offering insights and recommendations for home loans, auto loans, personal loans, credit cards, and insurance products. Lastly, the ProConnect segment serves accounting professionals with desktop tax-preparation software such as Lacerte, ProSeries, and ProFile, along with ProConnect Tax Online products and electronic filing services.
Through a diverse range of sales and distribution channels, including online platforms, mobile applications, retail outlets, and call centers, Intuit effectively reaches its global customer base. The company's commitment to innovation and customer-centric solutions underscores its leadership in the financial technology sector, empowering users to achieve financial success through streamlined and intuitive tools.
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