Provider of experiential marketing services and exhibition design, production, and management.
Viad Corp operates as a dynamic experiential leisure travel and live events services company, spanning multiple continents including the United States, Canada, the United Kingdom, Continental Europe, the United Arab Emirates, and Iceland. The company is organized into two primary segments: Pursuit and GES. The Pursuit segment focuses on providing fully integrated attractions and hospitality services across diverse destinations, offering a range of attractions, lodges, and sightseeing tours to enhance visitor experiences.
The GES segment operates as a comprehensive live events company, offering full-service solutions for exhibitions, conferences, brand experiences, and venues. GES is known for its extensive capabilities in event planning, execution, and management, serving a wide array of clients including event organizers and corporate brand marketers. The company also curates a collection of travel experiences encompassing recreational attractions, food and beverage offerings, retail services, and ground transportation solutions.
Viad Corp serves its global clientele directly and through a robust distribution network that includes tour operators, tour wholesalers, destination management companies, and retail travel agencies. This strategic approach allows Viad to leverage its expertise and resources effectively across diverse markets and geographies, ensuring memorable experiences for both leisure travelers and corporate clients alike.
Established in 1926 and headquartered in Scottsdale, Arizona, Viad Corp continues to innovate and expand its offerings in the experiential leisure and live events sectors. With a rich legacy of providing exceptional service and creating memorable experiences, the company remains committed to enhancing customer satisfaction and driving growth in the global experiential leisure and live events industries.