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PubMatic, Inc. operates as a leading provider of cloud infrastructure platforms facilitating real-time programmatic advertising transactions for global Internet content creators and advertisers. The company's comprehensive suite of solutions includes Openwrap, an advanced header bidding solution that offers enterprise-grade management tools and analytics capabilities. Openwrap OTT caters specifically to the Over-the-Top (OTT) market, while Openwrap SDK serves in-app developers seeking efficient header bidding solutions.
PubMatic also offers Real-Time Bidding (RTB) programmatic technologies that support various selling options across screens and ad formats, ensuring efficient monetization for publishers. The company prioritizes digital advertising inventory quality with solutions designed to detect and filter out invalid traffic and other malicious activities. Its Ad quality solutions further enhance security, reliability, and overall performance metrics.
Furthermore, PubMatic provides Identity Hub, an innovative identity solution that enables the use of preferred user identifiers at scale while maintaining privacy compliance. Audience Encore, another key offering, serves as an audience data platform supporting targeted advertising strategies. The company's cross-platform video capabilities through its sell side platform connect premium publishers with trusted video buyers across a diverse range of digital devices and formats.
Headquartered in Redwood City, California, PubMatic was founded in 2006. Its robust platform supports mobile apps, mobile web, desktop, display, video, OTT, connected television, and other digital media formats, catering to the evolving needs of advertisers and content creators in today's dynamic digital advertising landscape.
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