Interactive media company operating television home shopping networks and e-commerce platforms.
iMedia Brands, Inc. operates as a dynamic interactive media company, serving diverse markets in the United States and globally. The company is structured into three primary segments: Entertainment, Consumer Brands, and Media Commerce Services, each catering to specific consumer needs and preferences. Under its Entertainment segment, iMedia Brands manages television networks such as ShopHQ, which offers a wide range of products including jewelry, watches, home essentials, beauty and health items, and fashion accessories. Additionally, the company operates specialized channels like ShopBulldogTV, focusing on male-oriented products, and ShopJewelryHQ, dedicated exclusively to jewelry products and services.
Within its Consumer Brands segment, iMedia Brands features well-known brands like Christopher & Banks for women's apparel and accessories, J.W. Hulme for men's and women's accessories, and Shaq for kitchen products and watches. These brands cater to distinct consumer demographics with a variety of products that span fashion, lifestyle, and wellness categories.
Furthermore, iMedia Brands extends its reach through Media Commerce Services, which encompasses online marketplaces like OurGalleria.com and TheCloseout.com. These platforms offer discounted merchandise and contribute to the company's robust digital presence. Additionally, iMedia Brands operates Retail Media Exchange, an innovative advertising auction platform that connects advertisers with digital publishers and supply-side and demand-side platforms.
Founded in 1990 and headquartered in Eden Prairie, Minnesota, iMedia Brands, Inc. was formerly known as EVINE Live Inc. before rebranding in July 2019. With a strategic focus on interactive media and ecommerce, the company continues to evolve its offerings, leveraging its expertise in television retailing, digital commerce, and value-added services. iMedia Brands remains committed to enhancing consumer engagement and delivering innovative shopping experiences across its diverse portfolio of brands and platforms.