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Magic Software Enterprises Ltd. specializes in delivering advanced application development, business process integration, and IT outsourcing services both in Israel and globally. Founded in 1983 and headquartered in Or Yehuda, Israel, the company operates through two primary segments: Software Services and IT Professional Services.
Under its Software Services segment, Magic Software develops and supports a range of application platforms and solutions. These include Magic xpa for creating and deploying robust business applications, AppBuilder for high-end application development and maintenance, Magic xpi for seamless application integration, FactoryEye for virtualizing production data, BusinessEye for organizational business intelligence, and Magic SmartUX for cross-platform mobile applications.
The company also offers specialized vertical software solutions tailored to various industries. These solutions include Clicks for healthcare providers, Leap for business support systems, Hermes Cargo for air cargo ground handling management, HR Pulse for software as a service HR tools, MBS Solution for TV broadcast management, Nativ for rehabilitation center management, and Mobisale for field sales and distribution activities in consumer goods sectors.
In addition to its software offerings, Magic Software provides comprehensive IT Professional Services. This segment delivers infrastructure design, application development, technology planning and implementation, communication solutions, and outsourcing services to enhance operational efficiency and technology integration for its clients worldwide. The company further supports its products with maintenance, training, support, and consulting services, ensuring continued client satisfaction and operational excellence. Magic Software Enterprises Ltd. continues to innovate and expand its technological capabilities to meet the evolving needs of businesses across diverse industries globally.
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