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Hasbro, Inc. operates as a prominent play and entertainment company, overseeing various segments that cater to consumer products, digital gaming, and entertainment content. Established in 1923 and based in Pawtucket, Rhode Island, Hasbro's Consumer Products segment focuses on the sourcing, marketing, and sale of a wide array of toy and game products. These include action figures, dolls, preschool toys, games, and licensed products such as apparel and electronics. The company also engages in out-licensing its iconic brands and intellectual property to third parties, expanding its reach in the consumer market.
In addition to its consumer products division, Hasbro's Wizards of the Coast and Digital Gaming segment specializes in developing trading card games, role-playing games, and digital gaming experiences based on its renowned brands. This segment enhances engagement with fans through immersive gaming platforms, bolstering Hasbro's presence in the digital entertainment landscape. Furthermore, Hasbro's Entertainment segment is dedicated to creating and distributing high-quality entertainment content, including films, scripted and unscripted television shows, family programming, and digital content. This multifaceted approach allows Hasbro to leverage its popular brands into compelling entertainment experiences across various media platforms.
Hasbro markets its diverse range of products through a global network of retailers, distributors, and ecommerce channels, including its own Hasbro PULSE e-commerce website. By continuously innovating in both physical and digital realms, Hasbro remains at the forefront of the entertainment industry, delivering joy and excitement to audiences of all ages worldwide.
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