Canadian athletic apparel retailer, known for its yoga-inspired athletic apparel.
Lululemon Athletica Inc., along with its subsidiaries, is a prominent player in the athletic apparel and accessories market, specializing in designs tailored for both women and men. Established in 1998 and headquartered in Vancouver, Canada, the company operates through two main segments: Company-Operated Stores and Direct to Consumer.
The company's product offerings cater to a diverse range of healthy lifestyle and athletic activities, including yoga, running, training, and various fitness pursuits. Its extensive product line includes pants, shorts, tops, jackets, and footwear, complemented by fitness-related accessories. Lululemon distributes these products through a variety of channels, including its network of company-operated stores, outlets, warehouse sales, and temporary locations. Additionally, it leverages digital platforms such as mobile apps and the lululemon.com e-commerce website to engage directly with consumers globally.
As of January 30, 2022, Lululemon operated 574 company-operated stores across multiple countries, including the United States, Canada, China, Australia, the United Kingdom, Japan, and several European nations. Beyond its retail presence, the company also partners with yoga studios, health clubs, fitness centers, and other wholesale accounts to expand its market reach. Lululemon Athletica continues to emphasize innovation in athletic apparel design and retail strategies, maintaining its commitment to enhancing the athletic experience for its global customer base.