Media company focusing on digital content production and distribution.
Baosheng Media Group Holdings Limited operates as a leading provider of online marketing solutions within the People's Republic of China. Established in 2014 and headquartered in Beijing, the company specializes in facilitating connections between advertisers and online media platforms, offering comprehensive services to manage and optimize online marketing activities. These services include strategic advice on advertising campaigns, budget allocation, and selection of optimal advertising channels. Baosheng Media Group also procures ad inventory, provides ad optimization services, and oversees the meticulous placement and refinement of advertisements.
In addition to its advertiser-focused services, Baosheng Media Group actively supports media businesses by assisting in the identification of suitable advertisers, managing payment arrangements, and coordinating the logistical deployment of advertisements across various online platforms. The company engages in educational and promotional initiatives aimed at encouraging advertisers to leverage online advertising effectively, enhancing market penetration and brand visibility.
The company's comprehensive range of advertising services encompasses search engine marketing (SEM) including ranked and display search ads, as well as non-SEM services such as social media marketing, in-feed advertising, and mobile app advertising. These services are deployed across diverse digital media channels including social media platforms, short-video platforms, news portals, and mobile apps, reflecting Baosheng Media Group's commitment to leveraging cutting-edge digital strategies to drive client success and market growth.