Provider of AI-driven solutions for digital advertising and customer engagement.
Alfi, Inc., previously known as Lectrefy, Inc., operates within the Software as a Service (SaaS) sector, specializing in digital out of home (DOOH) smart advertising solutions across the United States. Established in 2018 and headquartered in Miami Beach, Florida, the company offers the Alfi platform an innovative AI-driven SaaS platform designed to revolutionize DOOH advertising by transforming it into real-time, audience-based marketing. Leveraging artificial intelligence and computer vision technologies, Alfi detects audience demographics such as age and gender, enabling the delivery of targeted advertisements tailored to viewer characteristics.
Alfi, Inc. targets a diverse client base including advertisers, DOOH operators, and out of home media entities. Positioned as a pioneer in facial detection-based advertising technology, Alfi promises verified impressions and precise audience measurement metrics based on viewer engagement with screens. This approach enhances the effectiveness and accountability of advertising campaigns, appealing to companies seeking data-driven insights and ROI assurance in their marketing expenditures.
Despite its innovative offerings, Alfi, Inc. faced financial challenges and filed for voluntary liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Delaware on October 14, 2022. This development marked a significant chapter in the company's journey, reflecting broader dynamics within the technology and advertising sectors amidst evolving market conditions.