Formerly known as Weight Watchers, a global wellness company offering weight management and health-related services and products.
WW International, Inc. specializes in providing comprehensive weight management products and services on a global scale. The company operates across four distinct segments: North America, Continental Europe, United Kingdom, and Other, offering a wide array of nutritional, activity, behavioral, and lifestyle tools. These products and services are designed to support individuals on their wellness and weight management journeys through personalized resources accessible via its app and web-based platforms.
WW International, Inc. also facilitates interactive digital subscription products that include personal coaching, enabling members to follow structured weight management programs tailored to their needs. The company fosters a supportive community environment where members can share experiences and encourage each other's progress, enhancing engagement and motivation. Additionally, it markets a variety of consumer products such as bars, snacks, cookbooks, and kitchen tools to complement its wellness offerings.
Moreover, WW International, Inc. leverages its strong brand recognition by licensing trademarks and intellectual property for food, beverages, and other consumer goods. This diversification strategy extends its market reach through e-commerce platforms and partnerships with retailers. The company's commitment to promoting healthy lifestyles extends beyond its core services to include publishing services that further disseminate its expertise in nutrition and wellness.
Established in 1961 and headquartered in New York, New York, WW International, Inc. underwent a name change in September 2019 from Weight Watchers International, Inc. The company's enduring mission is to empower individuals worldwide to achieve their health and wellness goals through innovative products, supportive communities, and personalized coaching.