Provider of connected fitness products such as stationary bikes and treadmills, along with virtual fitness classes.
Peloton Interactive, Inc. operates an expansive interactive fitness platform catering to users across North America and internationally. The company specializes in offering a range of connected fitness products that include Peloton Bike, Peloton Bike+, Peloton Tread, and Peloton Tread+, each equipped with touchscreen interfaces for streaming live and on-demand fitness classes. These products are central to Peloton's strategy of delivering immersive workout experiences directly to users' homes.
In addition to its hardware offerings, Peloton provides connected fitness subscriptions tailored to various household users. These subscriptions grant access to a vast library of live and on-demand classes spanning cycling, running, strength training, yoga, meditation, and more. For those without Peloton equipment, the company offers the Peloton Digital app, enabling access to its extensive class catalog via smartphones, tablets, and other compatible devices.
As of June 30, 2022, Peloton boasted approximately 6.9 million members, highlighting its growing user base and popularity in the fitness community. The company markets and sells its products primarily through its retail showrooms and its official website, onepeloton.com, ensuring direct consumer engagement and support.
Founded in 2012 and headquartered in New York, New York, Peloton continues to innovate within the fitness technology space, emphasizing convenience, engagement, and community through its interactive platform and robust ecosystem of products and services.