Online consumer finance marketplace in China offering loan products and related services to individuals and small businesses.
Yiren Digital Ltd., operating primarily in the People's Republic of China, functions as an online consumer finance marketplace connecting borrowers with investors. Established in 2012 and based in Beijing, the company facilitates a range of loan products including unsecured and secured consumer loans, which encompass financial leasing, auto-secured, and property-secured loans. In addition to loan facilitation, Yiren Digital provides post-origination services such as cash processing, collection, and SMS services.
The company's platform also extends to offering various financial products and services, including short-term cash management, mutual fund investments, insurance, and securities and stock products. Yiren Digital emphasizes investor education through asset allocation training and investment strategy programs, catering to diverse wealth planning needs. Furthermore, the company engages in financing lease services, insurance brokerage, and IT support to enhance operational efficiency and customer service.
Formerly known as Yirendai Ltd., Yiren Digital rebranded in September 2019 to reflect its expanded digital focus and comprehensive financial services offerings. As a subsidiary of Creditease Holdings (Cayman) Limited, the company leverages technological innovation to streamline financial transactions and support both individual and small business financial needs in China's dynamic marketplace. Yiren Digital continues to evolve its platform and services, aiming to strengthen its position as a leading player in the online consumer finance sector while maintaining a commitment to customer satisfaction and financial integrity.