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Tencent Music Entertainment Group, based in Shenzhen, China, is a leading operator of online music entertainment platforms primarily serving the People's Republic of China. The company specializes in music streaming, online karaoke, and live streaming services through popular platforms such as QQ Music, Kugou Music, and Kuwo Music. These platforms offer personalized music discovery experiences, enabling users to explore and enjoy a vast library of songs. Tencent Music also hosts WeSing, a social karaoke app that allows users to sing, interact with friends, and share their performances while discovering new music sung by others.
Beyond music streaming, Tencent Music provides interactive online stages like Kugou Live and Kuwo Live, where performers can showcase their talents and engage directly with their audience. The company's offerings extend to Kuwo Changting, an audio platform featuring a diverse range of content including audio books, cross-talks, and radio dramas, enhancing its entertainment ecosystem. Additionally, Tencent Music sells music-related merchandise such as headsets, smart speakers, karaoke microphones, and Hi-Fi systems, catering to the preferences of music enthusiasts.
With a strategic partnership with China Literature and as a subsidiary of Tencent Holdings Limited, Tencent Music Entertainment Group leverages its robust platform to collaborate with various industries, including smart device and automobile makers. This collaboration enables the integration and operation of music services on devices and vehicles, further expanding its reach and enhancing user engagement across different digital platforms.
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