Chinese social media platform similar to Twitter, allowing users to post and interact with short messages.
Weibo Corporation, a prominent social media platform in the People's Republic of China, operates under two primary segments: Advertising and Marketing Services, and Value-Added Services. Established in 2009 and headquartered in Beijing, the company facilitates content creation, distribution, and discovery for its users across various products aimed at enhancing user engagement.
Within its Advertising and Marketing Services segment, Weibo offers a range of solutions including social display advertisements, promoted marketing offerings like Fans Headline and Weibo Express, and trends and search products integrated into users' content discovery and search activities. The company also provides tools for video/live streaming, content customization, and copyright content pooling to enrich user interactions and engagement on its platform.
Moreover, Weibo Corporation extends its services beyond individual users to support multi-channel networks (MCNs), unions, and e-commerce partners with backend management, traffic support, and tailored product solutions. It operates an open application platform that enables third-party developers to integrate their applications with Weibo, allowing users to share third-party content seamlessly. Additionally, through Weibo Wallet, the company facilitates interest generation activities such as distributing red envelopes and coupons, enhancing user interaction and engagement on the platform. As part of Sina Corporation, Weibo continues to innovate and expand its offerings in the competitive social media landscape of China.