Sportswear and athletic apparel brand known for its performance clothing, footwear, and accessories.
Under Armour, Inc. and its subsidiaries specialize in the development, marketing, and distribution of performance-driven apparel, footwear, and accessories tailored for men, women, and youth athletes. The company offers a diverse range of apparel options including compression, fitted, and loose fit styles, catering to various sporting and fitness activities. Its footwear lineup encompasses products designed for running, training, basketball, cleated sports, recovery, and outdoor pursuits.
In addition to its core product offerings, Under Armour provides a comprehensive array of accessories such as gloves, bags, headwear, and sports masks, which complement its apparel and footwear lines. The company also extends its reach through digital subscription and advertising services under the MapMyRun and MapMyRide platforms, enhancing engagement and connectivity with its consumer base.
Under Armour is renowned for its portfolio of well-established brands including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. These brands are prominently featured across its retail channels, which include national and regional sporting goods chains, specialty retailers, department stores, and its own network of branded retail stores.
Headquartered in Baltimore, Maryland, Under Armour, Inc. operates a global presence across markets in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. With a commitment to innovation and performance excellence, the company continues to expand its product offerings and retail footprint, maintaining its position as a leading brand in the competitive sports apparel industry.