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TrueCar, Inc. operates as a prominent internet-based provider of information, technology, and communication services within the automotive sector across the United States. Leveraging its platform on the TrueCar website and mobile applications, the company empowers users by delivering market-based pricing data for both new and used cars. Additionally, TrueCar facilitates connections with its extensive network of certified dealers, enhancing transparency and facilitating informed car purchasing decisions.
Beyond its core pricing services, TrueCar offers specialized forecast and consulting services aimed at predicting the residual value of vehicles over future timeframes. These insights are crucial for automotive loan underwriting, lease agreements, and risk assessment within financial institutions managing loan, lease, and fleet portfolios. The company also provides geographically specific and real-time pricing information tailored to meet the needs of consumers and dealers alike, ensuring accuracy and reliability in the automotive marketplace.
TrueCar further extends its offerings through TrueCar Trade, a tool that offers consumers detailed information on the value of their trade-in vehicles and allows them to secure a guaranteed trade-in price before visiting the dealership. Additionally, the company's DealerScience platform equips dealers with advanced digital retailing software tools, empowering them to streamline operations and enhance the car buying experience. Founded in 2005 and formerly known as Zag.com Inc., TrueCar, Inc. is headquartered in Santa Monica, California, where it continues to innovate and expand its role as a trusted resource in the automotive industry.
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