Fitness company specializing in interactive strength training equipment and solutions.
Interactive Strength Inc., trading under the name FORME, is a leading provider of digital fitness solutions based in Austin, Texas. The company specializes in offering a comprehensive digital fitness platform that includes connected fitness hardware products and associated accessories across the United States. Key offerings from FORME include the Forme Studio, a cutting-edge fitness mirror equipped with a touchscreen display for interactive workouts. Additionally, the Forme Studio Lift combines a fitness mirror with cable-based digital resistance, catering to a diverse range of fitness enthusiasts.
In addition to its innovative hardware products, FORME delivers a robust array of services, including video on-demand classes, personalized training sessions, and expert health coaching services. These offerings are designed to enhance the fitness experience and support users in achieving their health and wellness goals effectively. The company markets its products through both retail channels and online platforms, ensuring accessibility and convenience for its customer base.
Established in 2017, Interactive Strength Inc. has rapidly carved out a niche in the digital fitness industry, leveraging its headquarters in Austin as a hub for innovation and market expansion. With a commitment to technological advancement and customer satisfaction, FORME continues to redefine the fitness landscape, providing comprehensive solutions that combine cutting-edge hardware with personalized digital fitness experiences.