Developer and marketer of branded nutritional foods and snacks, including Atkins and Quest products.
The Simply Good Foods Company operates as a prominent player in the consumer-packaged food and beverage industry, serving markets across North America and internationally. Based in Denver, Colorado, the company specializes in developing, marketing, and selling a diverse range of snacks and meal replacements tailored to meet modern dietary preferences and wellness goals.
The company's product portfolio includes protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizzas, protein chips, and a variety of recipes designed to support healthy lifestyles. These products are marketed under well-known brand names such as Atkins, Atkins Endulge, and Quest, catering to consumers seeking convenient and nutritious options.
In addition to snacks and meal replacements, The Simply Good Foods Company offers confectionery products like full-size and mini peanut butter cups, fudgey brownie bites, and gooey caramel candy bites. Its distribution network spans multiple retail channels, including mass merchandise, grocery and drug stores, club stores, convenience stores, gas stations, and various online platforms such as atkins.com, questnutrition.com, and amazon.com. Since its inception in 2017, the company has maintained a commitment to providing high-quality, innovative food and beverage solutions that align with evolving consumer preferences and wellness trends.