Designer, manufacturer, and marketer of outdoor, work, and western footwear under various brands.
Rocky Brands, Inc. specializes in the design, manufacturing, and distribution of footwear and apparel under a diverse portfolio of brands including Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brands. Operating across the United States, Canada, and internationally, the company is structured into three primary segments: Wholesale, Retail, and Contract Manufacturing.
The Wholesale segment serves a wide array of markets, encompassing approximately 10,000 retail locations through various distribution channels. These include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and online retailers.
In the Retail segment, Rocky Brands markets its products directly to consumers through its e-commerce websites, such as rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com, muckbootcompany.com, and xtratuf.com. Additionally, the company operates a Rocky outlet store in Nelsonville, Ohio, and other retail outlets.
The Contract Manufacturing segment focuses on private label sales and fulfilling specific footwear manufacturing contracts, including sales to the U.S. Military. Rocky Brands caters to a diverse customer base, including industrial and construction workers, hospitality industry professionals, farmers, ranchers, fashion enthusiasts drawn to western influences, military personnel, outdoor enthusiasts engaged in hunting, fishing, camping, and hiking, as well as law enforcement, security personnel, and postal employees. Founded in 1932 and headquartered in Nelsonville, Ohio, Rocky Brands continues to expand its market presence and deliver quality footwear solutions across various sectors.