Manufacturer of mattresses, pillows, and other comfort products using proprietary technology and materials.
Purple Innovation, Inc. specializes in the design and manufacture of innovative mattresses, pillows, and cushions, aimed at enhancing sleep comfort and overall well-being. Established in 2010 and headquartered in Lehi, Utah, Purple offers a comprehensive range of sleep-related products, including bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, duvets, and pet beds.
The company distinguishes itself through its unique approach to sleep technology, incorporating proprietary materials like the Purple Grid into its mattresses. This grid-like structure is designed to provide adaptive support and pressure relief, catering to various sleep preferences and body types. Purple's commitment to innovation extends to its other products, ensuring customers benefit from cutting-edge comfort solutions.
Purple Innovation, Inc. reaches customers through diverse sales channels, including e-commerce platforms, retail brick-and-mortar outlets, and partnerships with third-party online retailers. Additionally, Purple operates its own retail showrooms, offering personalized shopping experiences that highlight the benefits of its product lineup.
With a strong emphasis on customer satisfaction and sleep quality, Purple continues to expand its market presence and product offerings. By leveraging advanced materials and strategic marketing initiatives, the company aims to redefine sleep experiences while maintaining its reputation for quality and innovation in the bedding industry.