Entertainment technology company focusing on virtual reality and immersive experiences.
Paranovus Entertainment Technology Ltd., headquartered in Nanping, the People's Republic of China, specializes in the research, development, manufacture, and global distribution of nutraceutical and dietary supplement products. Established in 2004 and previously known as Happiness Development Group Limited, the company rebranded to Paranovus Entertainment Technology Ltd. in March 2023. Its diverse product portfolio includes lucidum spore powders, cordyceps mycelia, Ejiao products, American ginseng derivatives, and a variety of other traditional Chinese herbal extracts, along with vitamins, minerals, and amino acids.
In addition to its core product offerings, Paranovus Entertainment Technology Ltd. operates the Happy Buy platform, providing product marketing and e-commerce agency services tailored for small and mid-sized businesses. The company also offers comprehensive e-commerce solutions, internet information services, and advertising services to online stores and manufacturers. Furthermore, Paranovus provides a secure transaction environment and financial services through its Taochejun automobile sales platform, facilitating automobile procurement for manufacturers.
Paranovus Entertainment Technology Ltd. markets its products under the Happiness brand through a distribution network that includes distributors, large-scale chain drugstores, malls, and supermarkets. The company continues to expand its market presence both domestically and internationally, leveraging its expertise in nutraceuticals and dietary supplements while enhancing its service offerings in e-commerce and automobile sales platforms.