Online fashion and lifestyle e-commerce platform targeting young women in China.
MOGU Inc., based in Hangzhou, China, is a prominent player in the online fashion and lifestyle sector. Founded in 2011 and formerly known as Meili Inc., the company operates a robust online platform catering primarily to fashion enthusiasts. MOGU's platform offers a wide array of fashion apparel, beauty products, accessories, and personal care items sourced from third-party merchants. In addition to its core offerings, MOGU provides comprehensive online marketing, commission-based services, financing solutions, and advanced technological support to merchants, brand partners, and users within its ecosystem.
The company distinguishes itself through its flagship mobile app, Mogujie, as well as mini programs integrated with Weixin (WeChat) and entryways via Weixin Pay and QQ Wallet. These platforms facilitate seamless shopping experiences and secure payment options for users across China. MOGU Inc. also operates prominent websites including Mogu.com, Mogujie.com, and Meilishuo.com, underscoring its expansive reach and diverse product offerings in the digital marketplace.
Beyond its core business operations, MOGU Inc. extends its influence by providing technology services tailored for insurance companies. This strategic expansion highlights MOGU's commitment to leveraging its technological expertise to diversify revenue streams and enhance operational efficiencies. With its headquarters strategically located in Hangzhou, MOGU Inc. continues to innovate and evolve, reinforcing its position as a leader in China's dynamic online fashion and lifestyle industry.