Designer and manufacturer of premium performance sport boats, known for innovation and quality craftsmanship.
MasterCraft Boat Holdings, Inc., operating through its subsidiaries, specializes in the design, manufacturing, and marketing of recreational powerboats across several segments. These include the MasterCraft segment, renowned for producing high-performance sport boats tailored for activities like water skiing, wakeboarding, and wake surfing, as well as general recreational boating. The Crest segment focuses on pontoon boats designed for leisurely recreational activities on water bodies. Additionally, the NauticStar segment offers boats primarily suited for saltwater fishing enthusiasts and general recreational boaters. The Aviara segment produces luxury day boats aimed at enhancing the overall boating experience for recreational enthusiasts.
MasterCraft Boat Holdings also provides a diverse range of boats such as ski/wake, outboard, and sterndrive models, complemented by a comprehensive array of accessories including trailers and aftermarket parts. These products are distributed under the MasterCraft, NauticStar, Crest, and Aviara brands through an extensive network of independent dealers spanning North America and international markets.
Originally incorporated as MCBC Holdings, Inc. and subsequently rebranded as MasterCraft Boat Holdings, Inc. in November 2018, the company has its headquarters in Vonore, Tennessee. With its inception in 2000, MasterCraft Boat Holdings has built a strong reputation for innovation and quality in the recreational boating industry. The company's commitment to delivering superior watercraft solutions underscores its leadership and enduring appeal among boating enthusiasts globally.
As MasterCraft Boat Holdings continues to expand its market presence and product offerings, it remains dedicated to advancing technological advancements and enhancing customer satisfaction, ensuring it meets the evolving demands of recreational boaters worldwide.