Manufacturer and marketer of outdoor recreational products, including camping gear, watercraft, and diving equipment.
Johnson Outdoors Inc. specializes in designing, manufacturing, and distributing a wide range of seasonal and outdoor recreational products tailored for fishing enthusiasts worldwide. Operating through four distinct segments, the company offers comprehensive solutions across Fishing, Camping, Watercraft Recreation, and Diving categories.
The Fishing segment is renowned for its innovative electric motors used for trolling, marine battery chargers, and shallow water anchors. Additionally, it provides cutting-edge sonar and GPS equipment essential for fish finding, navigation, and marine cartography, all marketed under trusted brands such as Minn Kota, Humminbird, and Cannon. These products are available through various channels including outdoor specialty retailers, online platforms, retail chains, and OEMs.
Johnson Outdoors' Camping segment delivers a diverse array of consumer, commercial, and military tents alongside camping furniture, stoves, and portable outdoor cooking systems. The segment also manufactures fabric floors and insulated thermal liners, serving as a subcontractor for military tents. Brands like Eureka! and Jetboil represent the company's commitment to quality and functionality, distributed through independent sales representatives and online retailers.
The Watercraft Recreation division focuses on kayaks, canoes, and paddles tailored for family recreation, touring, angling, and tripping adventures. Marketed under Ocean Kayaks, Old Town, and Carlisle brands, these products are available through independent specialty retailers and outdoor outlets, embodying Johnson Outdoors' dedication to enhancing outdoor experiences through reliable and innovative watercraft solutions.
Lastly, the Diving segment under the SCUBAPRO brand manufactures and markets a comprehensive range of underwater diving and snorkeling equipment. This includes regulators, buoyancy compensators, dive computers, wetsuits, masks, fins, snorkels, and related accessories, catering to both recreational divers and professional users. Offering regular maintenance, repair services, diving education, and travel programs, SCUBAPRO supports dive training centers, resorts, public safety units, and armed forces worldwide, reinforcing Johnson Outdoors' commitment to the diving community and safety standards in aquatic environments. Founded in 1970 and headquartered in Racine, Wisconsin, Johnson Outdoors continues to innovate and expand its product offerings, setting benchmarks in outdoor recreational equipment across global markets.