Provider of digital health solutions that facilitate communication between pharmaceutical companies and healthcare providers.
OptimizeRx Corporation is a pioneering digital health technology company that specializes in delivering innovative solutions to life sciences organizations, healthcare providers, and patients alike. Central to its offerings are robust products and applications designed to streamline healthcare interactions and improve patient outcomes. The company's flagship products include financial messaging tools and a virtual patient support center integrated into electronic medical records (EMRs) and e-prescribe systems. These platforms enable healthcare professionals to access sample vouchers, co-pay coupons, and other crucial patient support resources seamlessly.
OptimizeRx also provides comprehensive brand awareness and therapeutic support messaging services, encompassing brand promotion messages, reminder ads, and educational content aimed at enhancing clinical decision-making. Moreover, it offers tailored brand support services that empower pharmaceutical manufacturers with strategic eRx media solutions, including drug file integration, sales force training, and comprehensive strategy devellopment to effectively market their products.
The company operates a sophisticated Mobile Health Messenger platform hosted on the cloud, facilitating interactive health messaging to improve medication adherence and care coordination. Aditionally, its HIPAA-compliant automated mobile messaging platform enables direct engagement between pharmaceutical entities and patients, bolstering regimen compliance through personalized communications.
OptimizeRx further enhances patient engagement through tailored programs featuring treatment and affordability information, lifestyle and condition tracking tools, internet device connectivity, and interactive forms and surveys. Leveraging evidence-based insights derived from real-world data, the company provides physician engagement solutions that assist healthcare providers in identifying eligible patients for specific therapies, enhancing awareness of patient access pathways, and identifying early signs of non-adherence withhin patient populations. Finally, OptimizeRx supports therapy initiation workflows that expedite patient access to prescribed treatments, minimizing administrative burdens on healthcare providers.
Founded in 2006 and headquartered in Rochester, Michigan, OptimizeRx continues to innovate at the intersection of digital health and pharmaceutical communications, driving efficiencies across the healthcare ecosystem and improving patient care delivery.