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Harte Hanks, Inc. operates as a leading customer experience company with a global presence, serving clients across the United States and internationally. Organized into three key segments Marketing Services, Customer Care, and Fulfillment & Logistics Services the company specializes in providing comprehensive solutions to enhance client engagement and drive business growth. Its Marketing Services segment offers strategic guidance to design and implement omni-channel marketing programs, leveraging advanced techniques such as audience profiling, predictive modeling, and data strategy to optimize campaign effectiveness.
In the realm of Customer Care, Harte Hanks excels in managing customer interactions across various platforms, including hardware, software, healthcare, and other sectors. It provides CRM and digital transformation solutions that facilitate seamless customer interactions through AI-driven interfaces and web-based tools, enhancing customer satisfaction and loyalty. The company also offers intelligence-based B2B solutions that leverage deep audience insights to inspire actionable strategies and achieve tangible business outcomes.
Furthermore, Harte Hanks provides robust Fulfillment & Logistics Services, encompassing print-on-demand, product fulfillment, and logistics optimization. This includes managing product recalls, distributing promotional materials, and supporting events and conferences. With a strong foothold in industries such as B2B, consumer brands, financial services, retail, and healthcare, Harte Hanks continues to innovate and adapt, helping clients navigate the complexities of modern marketing and customer service landscapes. Founded in 1923 and headquartered in Chelmsford, Massachusetts, the company remains dedicated to driving client success through tailored, cutting-edge solutions.
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