Owner and operator of First Watch, a daytime café chain specializing in breakfast, brunch, and lunch.
First Watch Restaurant Group, Inc., based in Bradenton, Florida, is a prominent operator and franchisor of restaurants primarily under the First Watch brand. Established in 1983 and formerly known as AI Fresh Super Holdco, Inc., the company rebranded as First Watch Restaurant Group, Inc. in December 2019. First Watch has grown to become a leading breakfast, brunch, and lunch restaurant chain with a strong presence across the United States.
As of September 7, 2022, First Watch Restaurant Group, Inc. operates 445 restaurants spanning 28 states. The company's restaurants are celebrated for their commitment to serving fresh, high-quality meals in a welcoming and relaxed atmosphere. First Watch emphasizes wholesome ingredients and innovative menu offerings, catering primarily to the breakfast and brunch segments while also offering a variety of lunch options to its patrons.
With its headquarters situated in Bradenton, Florida, First Watch Restaurant Group, Inc. continues to expand its footprint and influence in the restaurant industry. The company prides itself on its customer-centric approach, focusing on providing exceptional dining experiences that resonate with its diverse clientele. First Watch remains dedicated to upholding its reputation for culinary excellence and hospitality, striving to maintain its position as a preferred destination for brreakfast and lunch enthusiasts nationwide.
Driven by a commitment to quality and customer satisfaction, First Watch Restaurant Group, Inc. aims to further grow its restaurant portfolio and enhance its brand presence. The company's expansion strategy includes both corporate-owned locations and franchise opportunities, ensuring that more communities across the country can enjoy the distinctive First Watch dining experience. As it continues to evolve, First Watch remains steadfast in its mission to deliver delicious meals, exceptional service, and memorable moments to its guests.