Provider of social media management and analytics software for businesses.
Sprout Social, Inc. operates a sophisticated web-based platform designed for social media management across global markets including the Americas, Europe, the Middle East, Africa, and Asia Pacific. Their cloud-based software integrates social messaging, data analytics, and operational workflows into a unified system that serves as a comprehensive repository for managing, analyzing, and acting on social media interactions.
The company's platform offers a diverse array of integrated tools and functionalities tailored to various organizational needs, such as social engagement and response, content publishing, comprehensive reporting and analytics, social listening and business intelligence, reputation management, employee advocacy, and automation of workflows. These tools cater to a wide range of business functions including public relations, marketing, customer service, sales and customer acquisition, recruiting, product development, and overall business strategy.
In addition to its software solutions, Sprout Social provides professional services including consulting and training to help customers maximize their utilization of the platform and achieve their business objectives effectively. With a client base exceeding 31,000, the company serves a diverse spectrum of organizations, including small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government entities, non-profit organizations, and educational institutions.
Founded in 2010 and headquartered in Chicago, Illinois, Sprout Social continues to expand its global footprint and enhance its platform capabilities to meet the evolving needs of its customers in the dynamic realm of social media management and digital marketing. The company remains committed to innovation, customer satisfaction, and empowering organizations worldwide to harness the full potential of social media for strategic growth and engagement.