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Entravision Communications Corporation operates globally as a leading provider of advertising, media, and technology solutions, specializing in reaching and engaging Hispanic audiences across diverse acculturation levels and media channels. The company operates through three core segments: Digital, Television, and Audio, offering integrated advertising solutions that span digital platforms, television networks, and radio broadcasts. These solutions are designed to cater to the unique needs of advertisers seeking to connect with Hispanic consumers through targeted and impactful campaigns.
In its Digital segment, Entravision provides comprehensive digital advertising services, leveraging its proprietary programmatic ad purchasing platform, Smadex. This platform enables advertisers and agencies to efficiently purchase and manage data-driven advertising campaigns across online marketplaces. The company also offers mobile performance solutions and digital audio advertising services, enhancing its capability to deliver effective branding and performance-driven campaigns tailored for mobile devices and digital audio platforms.
With a robust portfolio that includes 50 television stations and 46 Spanish-language radio stations, Entravision serves a diverse range of advertisers spanning industries such as e-commerce, retail, entertainment, gaming, financial technology, and travel. Beyond advertising sales, the company provides syndicated radio programming solutions through its Entravision radio network, further extending its reach and influence in the media landscape. Headquartered in Santa Monica, California, Entravision was founded in 1996 and continues to innovate in the realm of Hispanic media engagement and digital advertising technologies.
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