Provider of digital media measurement and analytics software for advertising effectiveness and brand safety.
DoubleVerify Holdings, Inc. operates as a leading provider of software solutions for digital media measurement, data, and analytics, serving clients globally from its base in New York, New York. The company specializes in offering advertisers comprehensive data analytics that enhance the effectiveness, quality, and return on investment of their digital advertising campaigns.
DoubleVerify's flagship solutions include DV Authentic Ad, a robust metric that evaluates digital media quality by assessing factors such as fraud detection, brand safety, viewability, and geographic targeting for each digital advertisement. The company also offers DV Authentic Attention, leveraging predictive analytics to optimize exposure and engagement metrics, thereby maximizing campaign performance.
Additionally, DoubleVerify provides Custom Contextual solutions that empower advertisers to align their ads with relevant content, thereby driving higher user engagement and campaign effectiveness. Its DV Publisher suite is tailored for digital publishers, enhancing revenue management and inventory yield through improved video delivery and enhanced data aggregation capabilities across all inventory sources.
The company's advanced software solutions are integrated across the digital advertising ecosystem, spanning programmatic platforms, connected TV, social media channels, and digital publishers. DoubleVerify caters to a diverse clientele including brands, publishers, and supply-side partners across sectors such as consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. With a commitment to innovation and data-driven insights, DoubleVerify continues to play a pivotal role in shaping the future of digital advertising measurement and effectiveness.