Media and consumer products company, leveraging digital media and technology to drive brands in the fashion industry.
Xcel Brands, Inc., headquartered in New York, New York, operates as a diversified media and consumer products company within the United States. The company specializes in designing, producing, marketing, wholesaling, and retailing a wide array of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products. Xcel Brands strategically acquires and manages consumer lifestyle brands such as Isaac Mizrahi, LOGO by Lori Goldstein, Judith Ripka, Halston, C Wonder, and Longaberger, among others.
Central to its business model, Xcel Brands licenses its acquired brands to third-party manufacturers and retailers while maintaining control over design, production, and marketing. The company employs an omni-channel retail strategy that spans interactive television, digital live-stream shopping, brick-and-mortar retail, wholesale distribution, and e-commerce platforms. Additionally, Xcel Brands enhances brand visibility and engagement through live streaming events, social media campaigns, and comprehensive public relations initiatives.
To amplify its brand presence, Xcel Brands markets its portfolio directly through dedicated online platforms such as IsaacMizrahi.com, Halston.com, JudithRipka.com, CWonder.com, LoriGoldstein.com, and Longaberger.com. Founded in 2011, the company continues to innovate in the consumer products sector, leveraging its deep industry expertise and strategic acquisitions to drive growth and expand its market footprint in the competitive retail landscape.