Marketing analytics company leveraging purchase data to create targeted advertising campaigns for brands.
Cardlytics, Inc. operates an innovative advertising platform across the United States and the United Kingdom. The company's flagship product, the Cardlytics platform, utilizes a unique native bank advertising channel to connect marketers with customers through a network of financial institution partners. This platform leverages digital channels such as online platforms, mobile applications, email, and real-time notifications, enabling marketers to engage effectively with targeted audiences.
In addition to its Cardlytics platform, the company offers the Bridg platform, a sophisticated customer data platform. Bridg utilizes comprehensive point-of-sale data to empower marketers with advanced analytics and targeted loyalty marketing capabilities. Marketers can leverage this platform to measure the effectiveness of their marketing strategies and optimize customer engagement based on real-time insights.
Founded in 2008 and headquartered in Atlanta, Georgia, Cardlytics continues to expand its footprint in the digital advertising and marketing analytics space. By harnessing the power of financial transaction data from its network of banking partners, Cardlytics enables brands to deliver personalized and relevant advertising experiences to consumers, driving meaningful connections and enhancing marketing ROI.