The Buckle, Inc. (BKE)

Retailer of casual apparel, footwear, and accessories for young men and women.

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The Buckle, Inc. is a renowned retailer specializing in casual apparel, footwear, and accessories tailored for young men and women across the United States. The company offers a diverse array of brand name casual wear, including denims, casual bottoms, tops, sportswear, outerwear, accessories, and footwear. In addition to these offerings, The Buckle features a robust selection of private label merchandise, prominently featuring brands such as BKE, Buckle Black, Salvage, Red by BKE, Daytrip, Gimmicks, Gilded Intent, FITZ + EDDI, Willow & Root, Outpost Makers, Departwest, Reclaim, BKE Vintage, Nova Industries, J.B. Holt, and Veece.

Operating 440 retail stores in 42 states under the Buckle and The Buckle names as of March 11, 2022, the company also operates a comprehensive e-commerce platform accessible through buckle.com. Beyond retail sales, The Buckle provides a range of customer-focused services including hemming, gift-packaging, layaways, a guest loyalty program, and personalized stylist services. Its special order system enables stores to procure requested merchandise from other company locations or its online fulfillment center, enhancing customer convenience and satisfaction.

Founded in 1948 and originally known as Mills Clothing, Inc., the company rebranded to The Buckle, Inc. in April 1991. Headquartered in Kearney, Nebraska, The Buckle continues to uphold a strong commitment to quality, style, and personalized customer service. By maintaining a distinctive blend of brand name and private label offerings, coupled with innovative retail solutions, The Buckle remains a leader in the casual apparel retail sector, consistently meeting the evolving fashion preferences of its clientele.

Looking forward, The Buckle aims to expand its market presence and strengthen its digital capabilities while continuing to deliver exceptional value and style to its loyal customer base. With a rich heritage rooted in retail excellence and a forward-thinking approach to fashion, The Buckle is poised for continued growth and success in the competitive retail landscape.

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