Leading specialty retailer of body care and home fragrance products.
body care, and hygiene products. The company markets its offerings under popular brands like Bath & Body Works and White Barn through a network of specialty retail stores across the United States and Canada. Additionally, it reaches international markets through franchise, license, and wholesale agreements, expanding its global footprint.
As of January 29, 2022, Bath & Body Works operated 1,755 company-operated retail outlets and 338 international partner-operated stores, ensuring widespread availability of its products to diverse customer demographics. Formerly known as L Brands, Inc., the company rebranded as Bath & Body Works, Inc. in August 2021, reflecting its strategic focus on its flagship brand and enhancing brand recognition and customer engagement.
Founded in 1963 and headquartered in Columbus, Ohio, Bath & Body Works continues to innovate in the home fragrance and personal care sectors, leveraging its robust retail presence and e-commerce platforms to meet evolving consumer preferences worldwide. With a commitment to quality and customer satisfaction, Bath & Body Works remains a leading player in the retail industry, dedicated to delivering exceptional products that promote wellness and self-care.