Leading global toy company known for iconic brands such as Barbie, Hot Wheels, and Fisher-Price.
Mattel, Inc. is a prominent children's entertainment company renowned worldwide for its innovative design and production of toys and consumer products. Organized into North America, International, and American Girl segments, Mattel offers an extensive range of beloved brands and products tailored to engage children across various age groups and interests.
Under brands such as Barbie, Monster High, American Girl, Polly Pocket, Spirit, and Enchantimals, Mattel provides dolls, accessories, content, gaming options, and lifestyle products that capture the imaginations of young consumers globally. Additionally, the company manufactures die-cast vehicles, playsets, and accessories under the iconic Hot Wheels, Monster Trucks, Matchbox, CARS, and Mario Kart brands, catering to both children and collectors alike.
Mattel's portfolio extends to infant, toddler, and preschool segments with Fisher-Price and Thomas & Friends, offering a comprehensive array of content, toys, live events, and other essential lifestyle products. The company also excels in action figures, building sets, and games under brands like Masters of the Universe, MEGA, UNO, Lightyear, Jurassic World, WWE, and Star Wars, fostering creative play experiences for children worldwide.
Headquartered in El Segundo, California, Mattel was founded in 1945 and has since evolved into a global leader in the children's entertainment industry. Leveraging its robust distribution channels, including proprietary retail stores, online platforms, and partnerships with retailers and wholesalers, Mattel continues to innovate and inspire new generations of young minds through its diverse and beloved portfolio of brands and products.