Retailer where customers can create their own stuffed animals and accessories.
Build-A-Bear Workshop, Inc. is a prominent multi-channel retailer specializing in plush animals and associated products. Organized into three distinct segments Direct-to-Consumer, Commercial, and International Franchising the company offers a diverse range of merchandise. This includes various styles of plush products that customers can stuff themselves, pre-stuffed plush items, and customizable features such as sounds and scents. In addition, Build-A-Bear Workshop provides a wide selection of clothing, shoes, accessories, and novelty items to complement its core offerings.
Operating under the Build-A-Bear Workshop brand name, the company maintains a strong presence through its retail stores and robust e-commerce platforms. These channels enable customers to engage with its products both in-person and online, enhancing accessibility and convenience. Founded in 1997 and headquartered in St. Louis, Missouri, Build-A-Bear Workshop continues to innovate within the retail toy industry, emphasizing personalized and interactive experiences for its clientele.
In addition to its retail operations, Build-A-Bear Workshop extends its reach through international franchising, expanding its footprint globally. This strategic approach not only broadens its market presence but also strengthens its brand recognition worldwide. With a commitment to creativity and customer engagement, Build-A-Bear Workshop remains dedicated to delivering memorable and enjoyable experiences for children and families alike, fostering a lasting connection with its beloved products.
As a pioneer in the customizable toy market, Build-A-Bear Workshop has evolved since its inception, adapting to consumer preferences while maintaining its core mission of providing quality and imaginative products. The company's headquarters in St. Louis serves as a hub for innovation and operational excellence, driving its continued growth and success in the competitive retail landscape.