Company engaged in various business activities.
Cheer Holding, Inc., headquartered in Beijing, China, operates through its subsidiaries in the dynamic fields of advertisement and content production. The company specializes in mobile and online advertising, alongside media and entertainment ventures. One of its prominent platforms is the CHEERS app, offering a diverse range of features including access to an online store, live streaming, series TV shows, online games, short videos, variety shows, and dramas. Additionally, Cheer Holding is actively developing innovative apps such as CheerCar App for interactive entertainment, CheerReal for digital NFT collections, and CheerChat App for social audio interactions, aimed at expanding its digital ecosystem.
Founded in 2016 and formerly known as Glory Star New Media Group Holdings Limited, the company rebranded as Cheer Holding, Inc. in November 2023 to reflect its evolving business focus and strategic initiatives. Emphasizing technological innovation and user engagement, Cheer Holding continues to leverage its strong market position in China's digital landscape, catering to a diverse and expanding audience.
Operating within China's vibrant media and technology sectors, Cheer Holding remains committed to enhancing its service offerings and expanding its footprint both domestically and internationally. With a robust foundation in Beijing, the company is poised to capitalize on emerging opportunities in digital content creation, e-commerce, and interactive entertainment, while maintaining a steadfast commitment to delivering value to its stakeholders.