Consumer products company acquiring and managing brands across various segments including home goods and appliances.
Aterian, Inc., based in New York, New York, operates as a technology-driven consumer products company serving markets in North America and internationally. The company specializes in leveraging its Artificial Intelligence Marketplace e-Commerce Engine, a sophisticated software platform that integrates machine learning, natural language processing, and data analytics. This platform enables Aterian to conceptualize, develop, market, and distribute a diverse array of consumer products.
Aterian's product offerings encompass a broad range of categories, including home and kitchen appliances, kitchenware, heating and cooling devices, health and beauty products, and air quality solutions. Popular brands under its portfolio include hOmeLabs, Vremi, Squatty Potty, Xtava, and RIF6, among others. The company also markets essential oils and other related wellness products.
The company primarily targets individual consumers through prominent e-commerce platforms such as Amazon, as well as its own websites and various online marketplaces. This direct-to-consumer approach ensures broad market reach and accessibility for its innovative product lines.
Founded in 2014 and initially known as Mohawk Group Holdings, Inc., Aterian rebranded itself in April 2021 to reflect its evolving focus and strategic direction in the consumer technology space. Aterian continues to innovate and expand its product offerings, leveraging advanced technological capabilities to enhance consumer experiences and market competitiveness globally.