Provider of product analytics software that helps companies understand user behavior, optimize user experience, and drive growth.
Amplitude, Inc. operates as a leading provider of digital analytics solutions that enable businesses worldwide to gain deep insights into customer behavior within digital products. The company's flagship offering, Amplitude Analytics, empowers organizations with comprehensive product, marketing, and experience analytics, bolstered by AI-driven alerts that highlight critical insights in real time.
Complementing its analytics capabilities, Amplitude provides Experimentation tools that seamlessly integrate with analytics data to facilitate planning, delivery, monitoring, and analysis of tests and product changes. The company's Audience Management tools leverage advanced behavioral segmentation and machine learning predictions to build precise audience lists, enhancing targeting and personalization efforts.
Amplitude also offers Data Streaming tools, enabling the real-time movement of event data and user profiles to various destinations such as marketing platforms and ad networks. This capability enhances the integration of analytics insights into customers' existing technology stacks, ensuring seamless operational efficiency.
Founded in 2011 and headquartered in San Francisco, California, Amplitude, Inc. originally operated under the name Sonalight, Inc. before rebranding in December 2014. The company delivers its robust suite of solutions via a software-as-a-service (SaaS) model, providing scalable and flexible analytics solutions supported by comprehensive customer support services, including initial implementation setup, ongoing support, and application training.