Designer and retailer of premium outdoor lifestyle products including coolers, drinkware, bags, and outdoor gear.
YETI Holdings, Inc. operates as a leading provider of premium outdoor and recreation products under its iconic YETI brand. Founded in 2006 and headquartered in Austin, Texas, the company designs, markets, retails, and distributes a diverse range of products tailored for outdoor enthusiasts. YETI's offerings include both hard and soft coolers renowned for their durability and insulation capabilities, alongside cargo, bags, and various outdoor living accessories.
Central to YETI's product lineup are its acclaimed drinkware solutions under the Rambler brand. These products encompass a wide array of options including colsters, lowballs, tumblers, bottles, and jugs, complemented by accessories like straw caps, tumbler handles, mounts, and slings. The company's commitment to innovation extends to YETI-branded gear such as apparel, headwear, bottle openers, and ice substitutes, enhancing the outdoor experience for its diverse customer base.
YETI distributes its products through a robust network that includes independent retailers spanning outdoor specialty stores, hardware outlets, sporting goods retailers, and farm and ranch supply stores. Additionally, its online presence through a dedicated website facilitates direct-to-consumer sales, ensuring broad accessibility to its premium offerings across multiple markets.
With a global footprint covering the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan, YETI continues to expand its reach and uphold its reputation for high-quality, rugged outdoor products that resonate with outdoor enthusiasts worldwide. The company remains committed to innovation, quality craftsmanship, and enhancing the outdoor lifestyle through its distinctive range of products.