Manufacturer of footwear and apparel under brands like Wolverine, Merrell, and Saucony, offering outdoor and workwear products.
Wolverine World Wide, Inc. is a global leader in the design, manufacturing, sourcing, marketing, licensing, and distribution of footwear, apparel, and accessories across diverse markets. Operating through its Wolverine Michigan Group and Wolverine Boston Group segments, the company offers a wide range of products tailored for various consumer needs and preferences.
The company's portfolio includes casual footwear and apparel, performance outdoor and athletic gear, kids' footwear, industrial work boots, and uniform shoes. It markets and licenses a comprehensive array of footwear styles under well-known brands such as Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Keds, Merrell, Saucony, Sperry, Sweaty Betty, Wolverine, and Stride Rite. In addition to footwear, Wolverine World Wide also promotes Merrell and Wolverine branded apparel and accessories, expanding its brand presence in non-footwear categories through strategic licensing agreements.
Wolverine World Wide, Inc. extends its reach through brick-and-mortar retail stores and eCommerce platforms, maintaining 143 retail locations and operating 65 consumer-direct eCommerce sites as of January 1, 2022. The company's distribution channels encompass department stores, national chains, specialty retailers, independent outlets, uniform suppliers, mass merchants, and government entities. Through these diverse avenues, Wolverine World Wide effectively serves a broad customer base globally.
Founded in 1883 and headquartered in Rockford, Michigan, Wolverine World Wide, Inc. continues to uphold its legacy of innovation and quality craftsmanship. With a commitment to delivering superior products across multiple categories, the company remains focused on meeting the evolving needs of consumers worldwide through its robust brand portfolio and expansive distribution network.