Global advertising and marketing services company, offering communication, experience, commerce, and technology services.
WPP plc, based in London, UK, operates as a leading creative transformation company, delivering comprehensive communications, experience, commerce, and technology services across global markets. The company's expansive footprint spans North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. Organized into three main segments Global Integrated Agencies, Public Relations, and Specialist Agencies WPP plc offers a wide array of services aimed at enhancing brand visibility and engagement.
Within its Global Integrated Agencies segment, WPP plc devises and executes strategic marketing and branding campaigns, designs advertisements across various media platforms, and provides comprehensive media buying services including strategy development, media investment, data analytics, and content creation. The company's Public Relations segment offers advisory services focused on effective stakeholder communication, catering to a diverse clientele ranging from consumers to governments and the business and financial communities.
Founded in 1985, WPP plc continues to innovate in the evolving landscape of digital marketing and communications. The company's Specialist Agencies segment provides tailored services to meet specific client needs, further solidifying its position as a leader in the global marketing services industry. With its headquarters in London, WPP plc remains committed to driving client success through creative excellence and technological innovation.