Designer and retailer of women's handbags, luggage, accessories, and home items under the Vera Bradley brand.
Vera Bradley, Inc., along with its subsidiaries, specializes in the design, manufacturing, and distribution of a wide array of women's accessories and lifestyle products. Operating through three distinct segments Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida the company offers an extensive range of handbags, travel items, fashion accessories, and home decor. Its product lineup includes a variety of bag styles such as totes, crossbodies, backpacks, and baby bags, complemented by accessories like wallets, eyeglass cases, scarves, and tech accessories.
Under the Pura Vida brand, Vera Bradley expands its offerings to include stylish bracelets, rings, necklaces, and other fashion jewelry. Additionally, the company provides travel essentials such as rolling luggage, cosmetic bags, and travel accessories, along with home products ranging from throw blankets to mugs. The apparel and footwear category features sleepwear, outerwear, socks, and scarves, catering to diverse consumer preferences.
Vera Bradley distributes its branded products through a robust network encompassing full-line and factory outlet stores across the United States, including an annual outlet sale in Fort Wayne, Indiana. The company's online presence through verabradley.com serves as a key outlet for its offerings. Furthermore, Vera Bradley extends its market reach through wholesale channels, specialty retail locations, department stores, national accounts, and third-party e-commerce platforms. It also leverages licensing agreements to expand its brand presence globally.
Headquartered in Roanoke, Indiana, Vera Bradley, Inc. has been a pivotal player in the fashion and lifestyle industry since its inception in 1982. With a commitment to quality craftsmanship and innovative design, the company continues to evolve its product portfolio to meet the ever-changing needs of its diverse customer base.